The Impulse Epidemic
We live in a world designed to make us spend. One-click checkout, targeted ads, and "buy now, pay later" schemes have hijacked our dopamine pathways.
- $5,400 spent on impulse buys annually
- Credit card debt at all-time highs
- Willpower alone isn't enough
The "Buy Now" Trap
Retailers spend billions to hack your brain. We're building the defense.
Turn Impulse into Investment
1. Pause the Purchase
Instead of buying, click "Skip It". We create a friction layer that breaks the impulse loop.
2. Save the Money
The money you would have spent is automatically moved to a high-yield savings account.
3. Get the Dopamine
Watch your savings grow, earn rewards, and feel the rush of financial freedom.
One App, Three Modes
Tailored experiences for every stage of life.
Kids Mode
Gamified chores & goals
Teen Mode
Debit card & independence
Adult Mode
Wealth building & investing
A $72B Untapped Market
TAM: $72 Billion
Total Addressable Market (Global Personal Finance Apps)
SAM: $14 Billion
Serviceable Addressable Market (US Gen Z & Millennials)
SOM: $100 Million
Serviceable Obtainable Market (Year 1-3 Target)
Why Now?
Americans living paycheck to paycheck
Total US Credit Card Debt
Fastest growing financial segment
Enabling hyper-personalized coaching
Why Skip It Wins
We don't just track spending. We stop it before it happens.
The Others
Mint, YNAB, Acorns, Greenlight
- ✕ Reactive (tracks past spending)
- ✕ Boring spreadsheets & charts
- ✕ Guilt-based motivation
- ✕ Single user mode (usually adult)
- ✕ Requires manual data entry
Skip It!
The Behavioral Advantage
- ✓ Proactive (stops spending in the moment)
- ✓ Dopamine-driven rewards system
- ✓ Positive reinforcement psychology
- ✓ 3 Modes: Kid, Teen, Adult
- ✓ Automated "Skip" savings